About Us

Hi! I’m Abbie…

Working as a Marketing Manager for many years I understood just how important effective marketing is to the future success and sustainability of any business. I also saw how difficult and costly it was for small to medium businesses to invest in their very own marketing departments to ensure they could achieve their desired growth.

I felt that these businesses would really benefit from an external marketing agency that could act as their own fully functioning marketing department, available for whatever they needed, whenever they needed it, without the headaches and overheads. That’s when I realised… I could be that agency! – and in 2015 Adder Business was born.

Who We Are

I founded Adder to provide SMEs in the North of Scotland with an ethical, flexible and competitively priced marketing service. I am passionate about excellent customer service and always strive to build long-term relationships with my clients. It’s never about quick wins but always about long-term success.

From our humble beginnings, we’ve grown into an award-winning local agency delivering a wide range of quality services across the North of Scotland. From our offices in Inverness and Tore we’ve worked with small and large companies alike, locally and across the UK.

Sensibly priced, we at Adder Business work with clients to help them understand their needs rather than just charging in and bombarding them with unnecessary options. We take the time to understand your business and together we work out a plan, which will suit not only your business goals but your budget as well.

-Abbie McCahill | Managing Director

Our Approach to Digital Marketing

Our approach to digital marketing is centred around learning and growing with your users. We believe in having an ongoing relationship with our clients – we don’t just want to sell you the services that we provide, we want to work with you and deliver the services that are most useful for your business!

Looking Ahead

Our team of talented marketers are always looking ahead and committed to exploring and developing new and innovative ways to help you grow your business. We’re not interested in just following the latest trends, we want to anticipate the next big thing and actively search for it! This keeps us ahead of the game and you ahead of the competition.

We’ve Got You Covered


No matter what you wish to achieve in business, your branding is of paramount importance. 

Social Media Management

Including publishing great content on your social media profiles, and running social media advertisements.


Our talented team are able to offer the design and print of anything you require at the highest standard. 

Website Design

Adder bespoke websites come in all shapes and sizes with a range of different functions.


Graphic Design

We have a vast experience in all aspects of Graphic Design, covering everything from print to animation design.

Our Process

From your very first contact with our team you will be given our full attention and expertise. We will then be on hand to support you through the project and answer any questions.


Initial Enquiry

When we first hear from you we would like to arrange a meeting to find out more. This could be at one of our offices, on zoom or we can come to you. 


First Meeting

We would be delighted to meet with you and hear all about your business as every company is very unique.


Our Suggestions

After getting a detailed insight to your business we would then take time to consider and recommend the best options specific to you. 


Beginning of Project

Once you have decided what services you would like go ahead with we will get started and ensure the highest quality is provided.

What to expect

How we work

Whether you know exactly what you are looking for or you would appreciate our advice we would be delighted to hear from you.

We always provide effective communication from the very beginning and really enjoy getting to know our customers.

Abbie and Joanne have put together a short video outlining how our team operate and would be thrilled to arrange a meeting with you.

Company Culture

Our company culture is that of a fun and friendly, customer focussed one. We take the time to get to know our clients and their business so that we can help them achieve their goals. Our culture allows for teamwork and collaboration which is vital for a creative environment.

It’s also important because it means that everyone gets an opportunity to share their ideas or suggest new ones, which ultimately helps us all grow. Our open-door policy allows both the team and customers to freely share ideas and concerns about the projects we undertake so we deliver the very best work we can.

Our Mission

  • to provide maximum transparency and honesty throughout the marketing process
  • to focus on clear goals for our clients and ensure that we can make working with us as easy as possible to achieve them
  • to provide the best quality service to our customers and building lifelong relationships instead of pursuing quick sales
  • to constantly learn every day to improve our skillset so that we can provide a proactive service that we can be proud of and that our customers will have confidence in.

Making an Impact

By making marketing work better for them we’re impacting businesses in the North of Scotland and helping them grow. Getting your business noticed doesn’t need to be expensive, time-consuming or painful. It should be simple; effective; make a positive difference and generate results. We’re obsessed with doing it right and making an impact with the customers’ we serve.