HAVE YOU ‘GOT TO BE ON LINKEDIN’?

HAVE YOU ‘GOT TO BE ON LINKEDIN’?

About 40% of Business to Business marketers say that LinkedIn is the most effective channel for driving high-quality leads. And double that percentage pay for content on the channel. Virtually everyone says it. If you have a business – ‘You’ve got to be on LinkedIn....
EMAIL MARKETING IS ALIVE AND (KIND OF) WELL

EMAIL MARKETING IS ALIVE AND (KIND OF) WELL

The great US writer Mark Twain remarked – on reading his own obituary in his local newspaper – ‘reports of my death are greatly exaggerated’. Actually, this is slightly apocryphal, but you’ll get the gist I’m sure of his disquiet disguised in humour at that time. We...
NOT JUST ABOUT GETTING DOWN WITH THE KIDS

NOT JUST ABOUT GETTING DOWN WITH THE KIDS

Tik Tok is often dismissed by businesses as a frivolous platform for young people, but they could be missing a trick. It has actually emerged as a powerful platform for companies large and small and here’s why. With over a billion active users worldwide, TikTok...