The great US writer Mark Twain remarked – on reading his own obituary in his local newspaper – ‘reports of my death are greatly exaggerated’. Actually, this is slightly apocryphal, but you’ll get the gist I’m sure of his disquiet disguised in humour at that time.

We are often quick to report on the demise of ‘things’ these days, rather than people, and over the past couple of years many have predicted that time will soon be called on the effectiveness of email marketing.

The online landscape has changed, certainly, and less people respond to email in the numbers they once did, but it does still have a significant place in a suite of marketing services.

If people can see clearly at first glance that it is not just another mass market email from an organisation or person who has somehow obtained your email address, then your chances of it being opened are fairly high.

So, what is the best way to sell your goods or services via email?

You can start by detailing precisely what you are offering and then give examples of how you have helped other people or businesses with your expertise.

Let’s imagine, Adder Business was to embark on an email marketing campaign – it could happen! We are a marketing business after all, use email and consistently take on new clients.

It might go something like this…

Subject: Transform Your Business with Expert Marketing Solutions from Inverness

Dear Prospective Client,

Greetings from the heart of the Highlands.

Are you ready to elevate your business to new heights? At Adder Business, located in the centre of the beautiful city of Inverness, we specialise in crafting bespoke marketing strategies tailored to your unique needs. Our team of experts is dedicated to driving your success through innovative and sustainable marketing solutions.

Why Choose Us?

  1. Local Expertise with Global Reach

We understand the local market intricacies and bring global marketing insights to ensure your business stands out.

  1. Comprehensive Services

From digital marketing, SEO, and content creation to social media management and branding, we offer a full spectrum of services to cover all your marketing needs.

  1. Results-Driven Approach

Our strategies are data-driven and results-focused, ensuring that every campaign delivers measurable outcomes and a high return on investment.

What We Offer

Digital Marketing

Boost your online presence with our cutting-edge digital marketing solutions, including website creation, SEO and social media advertising.

Content Creation

Engage and captivate your audience with compelling content that tells your brand’s story.

Brand Development

Build a strong, memorable brand with our expert branding services.

Customer Engagement

Enhance customer relationships through personalised marketing strategies and superior customer service.

Our Success Stories

  • One of our clients Increased their online sales by 50% within six months through our targeted SEO and content marketing strategies.
  • Another achieved a 40% boost in social media engagement and follower growth in just three months with our innovative social media campaigns.

Ready to Transform Your Business?

Let’s discuss how we can help your business thrive. Schedule a free consultation with our experts and discover the difference Adder Business Business can make.

Thank you for considering Adder Business as your trusted marketing partner. We look forward to collaborating with you and achieving remarkable success together.

P.S. Follow us on social media for the latest marketing tips, trends, and success stories!

Think this could work for you? (this is no longer a part of a draft email!) – Get in touch at