Integrated Video and Written Content

THE stats don’t lie and the latest YouTube stats are difficult to ignore.

It has more than 2.7billion active users in 2023. Youtube Premium has 80 million active users worldwide and 52% of internet users access YouTube at least once a month. Over 122million people visit YouTube every day via its Website and Apps.

In short if you are ignoring this particular platform, and in fact video as a key marketing tool, you are not just living firmly in the past, you are missing key marketing opportunities.

People clearly like video and it has become more important than ever to incorporate it into your marketing plan.

Again, to pay homage to the stats:

Social video generates 1200% more shares than text and image content combined;

Including video on website landing pages can increase conversion rates by 80% ; and

More than half – 55% – of people play close attention when consuming video—more than all other types of content.

Some suggestions are:

Include video on your landing page. This is something you can do to immediately engage visitors. Video content ensures all of your visitors get the maximum experience out of their visit to your site.

Think about including a video in your email campaigns, ensuring that the recipient is getting the intended message in a way that stays with them.

Optimise your videos so they work properly on mobiles, because over half of all video is viewed on mobile platforms.

And why not use customer testimonials on video? If we see someone telling us how much they liked a product or service, somehow it means more than written endorsements.

Video clearly isn’t going away. And as Al Jolson said in the first ‘talking picture’, The Jazz Singer: “You ain’t seen nothing yet.”