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NOT JUST ABOUT GETTING DOWN WITH THE KIDS

NOT JUST ABOUT GETTING DOWN WITH THE KIDS

Tik Tok is often dismissed by businesses as a frivolous platform for young people, but they could be missing a trick. It has actually emerged as a powerful platform for companies large and small and here’s why. With over a billion active users worldwide, TikTok...

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WHY MARKETERS SHOULDN’T BE AVERSE TO META

WHY MARKETERS SHOULDN’T BE AVERSE TO META

You heard it here first; the future is Meta. Metaverse. The next biggest predicted marketing trend is expected to be Metaverse Marketing. It may mean nothing to you now, but in time… So, what is the metaverse? Simple really. It is a collective virtual shared space...

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GOOGLE’S LATEST ALGORITHM CHANGE IMPACTS US ALL

GOOGLE’S LATEST ALGORITHM CHANGE IMPACTS US ALL

If you work in the digital media sector you will be au fait with (and probably knowledgeable about) Google’s latest core algorithm updates. If you don’t, you’re probably thinking (a) “what on earth is that” and (b) “it doesn’t impact on me or my business”. The short...

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BUSINESSES MUST LEVERAGE THE POWER OF SOCIAL MEDIA IN 2024

BUSINESSES MUST LEVERAGE THE POWER OF SOCIAL MEDIA IN 2024

Many have shied away from it in the past, but the reality in 2024 is that businesses can no longer afford to ignore the power of social media. Whether a business is a fast-food takeaway in Nairn or a music bar in Nashville, they simply must be seen on social media...

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QUALITY CONTENT IS KEY TO COMPANIES’ SUCCESS

QUALITY CONTENT IS KEY TO COMPANIES’ SUCCESS

When you are establishing an online presence the most important thing you should consider is the quality of your content. It’s vital and there’s a reason that successful companies do not stint on this. Their online presence is their shop window, and if everything is...

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GIVE YOUR BRAND A VOICE

GIVE YOUR BRAND A VOICE

Italians are generally very animated, vocally and with demonstrable arm actions; attributable it is often said to their Latin temperament and passion for life. If you want to shout about your brand’s virtues from the rooftops, you could do worse than hire an Italian....

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ELON’S X MARKS FIRST BIRTHDAY

ELON’S X MARKS FIRST BIRTHDAY

Elon Musk has held the reins at Twitter (X) for a year now and, despite predictions (and fears) of radical change, for most users things are effectively the same as before. The URL is still twitter.com and your home page is as it was before save for the unsightly X in...

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WRITE AS WE SPEAK FOR SEO SUCCESS

WRITE AS WE SPEAK FOR SEO SUCCESS

If you are in marketing or journalism, one of the most important lessons you learn at the outset is to write as you speak. As you would to a friend in the pub. Only the social setting is now very different. Deploying excellent Search Engine Optimisation (SEO)...

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DRAGON BREATHES FIRE ONTO HEALTH AND WELLNESS

DRAGON BREATHES FIRE ONTO HEALTH AND WELLNESS

In Chinese astrology 2024 is the Year of the Dragon. A year, it is predicted, that promises opportunities and challenges. Pretty much like every year then! But if we’re going to breathe fire on one particular area, let’s look at lifestyle choices about health, food...

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COMMUNITY ALWAYS AT THE FOREFRONT OF OUR MARKETING PLANS

COMMUNITY ALWAYS AT THE FOREFRONT OF OUR MARKETING PLANS

We are very much a community marketing business and although the Highlands is a vast geographic area the sense of community pervades all areas, be it small hamlets or the big ‘Highland Smoke’ itself, Inverness! So, with all our branding work it is vital that we foster...

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Is AI Really Going to Take Over?

Is AI Really Going to Take Over?

Unless you have been living under a rock you can’t have failed to be aware of claims that Artificial Intelligence is taking over our lives. AI is making extraordinary progress at an unprecedented rate, reaching and surpassing human capabilities in many tasks...

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Out With the Fantastic Old and in With the Even Better New

Out With the Fantastic Old and in With the Even Better New

The year is drawing to a close, and while we’re looking forward to a well-earned break over Christmas and New Year, we’re already buzzing about what 2024 has in store. For a marketing agency it is an exciting time to be in business, but we are only as good as we are...

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Write Compelling Content

Write Compelling Content

Most of us have become accustomed to hearing or reading about blogging for business and many companies today have such a facility on their website, often with a vague idea it may give an insight into its ‘friendlier’ corporate activities. But is there any point in...

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Why PR in the Media Works

Why PR in the Media Works

PR, or public relations, has been around for decades and it takes many forms, but using PR for coverage in the media is probably its most common and arguably its most effective. In very simple terms you are giving the media a story for free that it considers worthy of...

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Are Three Cs of Content Marketing important?

Are Three Cs of Content Marketing important?

Some marketing companies will tell you there are Three Cs of Content Marketing that you (and they) have to adhere to at all times, applying to both Business to Business (B2B) and Business to Consumer (B2C). These are Content, Context and Communication. Makes sense...

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Integrated Video and Written Content

Integrated Video and Written Content

THE stats don’t lie and the latest YouTube stats are difficult to ignore. It has more than 2.7billion active users in 2023. Youtube Premium has 80 million active users worldwide and 52% of internet users access YouTube at least once a month. Over 122million people...

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Authentic Marketing

Authentic Marketing

The words ‘authentic’ and ‘marketing’ might lead cynics to conclude they can’t be used together in the same sentence, such is the perception sometimes around the way that companies promote their products and/or services. But the reality is that Authentic Marketing is...

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Search Intent

Search Intent

As we are at pains to point out to our clients, Search Engine Optimisation (SEO) is not rocket science. The key to it is very simple: you have to try to think how your customer thinks when they are typing their requirements into Google. Simples! This search intent...

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X Marks the Tweet

X Marks the Tweet

The Tweeting world held a collective breath when Elon Musk took over the Twitter platform. This was intensified when Twitter became X. But the reality, for the man or woman on the street, and businesses everywhere, is nothing has really changed. Despite the X handle,...

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Drinks & Nibbles

Drinks & Nibbles

We love working with our wide range of clients and we feel that a key part of  our arrangement is to tell them about each other. Or better still see them in action. A case in point is our Drinks & Nibbles event at our Moray House office on September 21st. We are...

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Why Social Media is Essential for Business

Why Social Media is Essential for Business

It’s unavoidable. Love it or loathe it, social media plays a major part in our lives today. Teenagers, it seems, were born with phones attached to their hands and it is estimated that over 60% of the world’s population uses social media – that’s about 5billion. Given...

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