Most of us have become accustomed to hearing or reading about blogging for business and many companies today have such a facility on their website, often with a vague idea it may give an insight into its ‘friendlier’ corporate activities. But is there any point in...

PR, or public relations, has been around for decades and it takes many forms, but using PR for coverage in the media is probably its most common and arguably its most effective. In very simple terms you are giving the media a story for free that it considers worthy of...

Some marketing companies will tell you there are Three Cs of Content Marketing that you (and they) have to adhere to at all times, applying to both Business to Business (B2B) and Business to Consumer (B2C). These are Content, Context and Communication. Makes sense...

THE stats don’t lie and the latest YouTube stats are difficult to ignore. It has more than 2.7billion active users in 2023. Youtube Premium has 80 million active users worldwide and 52% of internet users access YouTube at least once a month. Over 122million people...

The words ‘authentic’ and ‘marketing’ might lead cynics to conclude they can’t be used together in the same sentence, such is the perception sometimes around the way that companies promote their products and/or services. But the reality is that Authentic Marketing is...

As we are at pains to point out to our clients, Search Engine Optimisation (SEO) is not rocket science. The key to it is very simple: you have to try to think how your customer thinks when they are typing their requirements into Google. Simples! This search intent...

The Tweeting world held a collective breath when Elon Musk took over the Twitter platform. This was intensified when Twitter became X. But the reality, for the man or woman on the street, and businesses everywhere, is nothing has really changed. Despite the X handle,...

We love working with our wide range of clients and we feel that a key part of  our arrangement is to tell them about each other. Or better still see them in action. A case in point is our Drinks & Nibbles event at our Moray House office on September 21st. We are...

It’s unavoidable. Love it or loathe it, social media plays a major part in our lives today. Teenagers, it seems, were born with phones attached to their hands and it is estimated that over 60% of the world’s population uses social media – that’s about 5billion. Given...