Public Relations
Dicksons of Inverness pride themselves on being unlike the stereotypical motor dealership. The relationships they have with their customers are of huge value to them as a business. Their aftercare provisions are absolutely fantastic and they aim to give their customers everything they need.
It’s not just in their customer care levels that they dare to be different. Some of their in-house social media campaigns are absolutely hilarious! In particular the ‘Everything the Customer Wants, the Customer Gets’ campaign was witty, provocative and fun.
Using our PR service, we have had stories about this printed in the local and national media. We’ve also secured print and online coverage for charitable contributions made by the firm, premises expansion and the launch of a new brand. We’ve had pieces printed for Dicksons in the P&J, The Inverness Courier and industry specific titles such as AM (Automotive Management) Online.
Our public relations service is really worth looking into for any business type.
Business Cards
Once you’ve visited a car showroom, you don’t necessarily make a purchase there and then. So it’s important that you go away with the salesperson’s contact details and keep them to hand! Similarly, if your vehicle requires service, maintenance or MOT it can be handy to have a card for the person looking after the job.
We designed and printed a lovely range of cards for the key personnel. We only charge a one off set up cost for design so when a new team member is welcomed aboard, their line manager only has to let us know their details and a new batch will be on way in a jiffy with no additional design charges applied. Ask about our range of print!
Event Invitations
We have supported Dicksons with quarterly sales events over the last year. We organise the design, print and distribution of the invitations and then we follow up with customers to manage RSVPs – ensuring the team have a reasonable idea of numbers expected at each event.
This has proven to be a really valuable service for Dicksons and, because the events are always great fun, something our team love to be involved with.
Our team love taking on new graphic design jobs like this.
SMS Campaigns
Text campaigns can be really effective as a marketing tool. Of course, it’s not something you want do do every day but occasional messages with offers are usually welcomed and will frequently convert to sales.
For Dicksons, we occasionally put to gether and execute SMS campaigns to a defined list of customers on thier behalf. We’ve had great feedback about this service.
We can also deliver reports showing open rates so that we can figure out the most effective time and day of the week to execute a campaign.
Account Management
Since we started with these guys in 2018, we’ve really got to know the business, its customers and the cracking team behind their success. We do loads to support this business and we love the fact that we can be on hand to help with advertising, sponsorship, design, print, merchandise and loads more!
Part of the secret of Dicksons’ success is how passionate the guys are about customer engagement. They spend a great deal of effort and time ensuring they stay ahead of the curve, exceed their customers expectations and stay in touch with top notch aftercare solutions too.
Part of what we do to help is provide our account management service. This is where we contact customers on behalf of the business in order to conduct customer satisfaction surveys, to keep them in the loop about offers or to invite them to special events held by the garage.
“We have been working with the team at Adder for nearly 4 years and they are simply outstanding. We initially engaged in inbound call handling which has transformed our business. We have also engaged Adder in various marketing projects and rely on their experience and expertise in a daily basis. As part of our quarterly marketing strategy we host on sire sales events where we invite our existing customers to make an appointment to take advantage of enhanced savings and offers. This time we put our event in the hands of Adder. From the design and production of the invitations to the outbound telemarketing activity. This event delivered outstanding results. We sold 70 vehicles in 7 days; a new record for Dicksons.”
