Working alongside the Highland Council on the Inverness Highland Games was a job which our whole team enjoyed. Firstly, we redrew the Inverness Highland Games logo to ensure that we had the correct file types, matching fonts, colour references and extended styles ready for any upcoming job.
Lilli set about creating the social media pages for the games and began a plan of content on the lead up to the big day! Lilli started publishing a range of content using the hashtag #invernesshighlandgames2023
Meanwhile Lauren created the website for the event. The site development was very fluid because it needed to be phased to encourage competition entrants and food and drink vendors well in advance and then subsequently needed to appeal to people who may be interested in attending the event.
Social Media Build Up
Our team at Adder liaised with the event planners and the Highland Council to ensure all of the social communications were accurate and relevant. We created a buzz surrounding the event by keeping followers up to date on all of the developments such as what food vendors would be there, what competitions were upcoming and which special guests they could expect to meet.
Directly after the event, we posted results, news and of course a big thank you to all of the organisers, participants and guests.
Event Flags & Signage
We were delighted to take on the graphic design work for the wayfinding signage for use on the day of the games.
We designed 20 ‘teardrop’ flags to ensure people could find the loos, the first aid area, the various events and of course the prosecco bar!
These flags are great quality and can be used again for future games.
Posters and Flyers
We love to use a mixture of online media with a more traditional approach. We developed some designs for large posters and had them placed within the Eastgate Centre and throughout various Inverness BID locations.
We also designed, printed and delivered 10,000 environmentally friendly flyers for distribution within hotels, shops, cafes and other outlets throughout the area.
It was important to us to ensure everyone had the opportunity to hear about the games – even if they weren’t avid internet users.